Frei calls themselves an "anti-consultancy." Their mission is to help companies get more from the software they already have — pragmatic, effective, no heavy IT projects. As one of Norway’s five HubSpot Diamond Partners (and the only one outside Oslo), Frei knows how to bend tools to fit a job. But when it came to hiring, even they hit the limits of duct tape.

For years, Frei had been running recruitment through a hacked-together system: HubSpot pipelines, LinkedIn ads, Notion for tracking, and improvised landing pages. It worked — but it was fragmented. Every new hire meant more manual stitching, less memory, and more room for error.

That’s why Frei chose Vouch.

“What impressed us most is that Vouch is AI-native. It doesn’t just store candidates, it remembers them. We dumped a mess of old data into the system, and it instantly turned it into something usable. Suddenly, past candidates weren’t lost in spreadsheets — they were surfaced as real options again. For a lean team like ours, that’s the difference between noise and clarity.” – Simon Sakkestad, CEO of Frei

With Vouch, Frei is replacing their makeshift ATS and scaling with a hiring system that thinks like their best recruiter. Vouch scopes, sources, screens, and supports — with memory built in. It’s not about adding another dashboard; it’s about finally having an assistant that compounds with use.

Next, Frei will use Vouch to hire both permanent roles in Norway and remote developers and designers across Europe. They’ll lean on Vouch’s AI screening, contextual insights, and memory to keep rediscovering hidden gems — not just starting from scratch every time.

Vouch helps lean teams like Frei stop duct-taping tools together and start hiring with clarity.

Want to upgrade your hiring, too? Get started on Vouch now.

Read more about Frei at frei.as: Effect from technology and people, delivered through HubSpot, integrations, and smart processes.