Coop is Norway's second-largest grocery retailer and a consumer-owned cooperative with a rich history dating back to the 1840s. With over 2.3 million members, Coop represents over 60% of Norwegian households. The company's vision is 'It should pay to choose Coop,' reflecting its commitment to creating value for its members, customers, employees, and society. Coop differentiates itself through its unique ownership model, where members have a voice in the company's operations and share in its profits. This democratic approach ensures that Coop remains focused on providing quality products, competitive prices, and a positive impact on the communities it serves.